Clear Lakes Dental Franchise — East Saint Paul, MN.
Meet The Owner of East St. Paul CLD: Dr. Latus
Why is East St. Paul A Strong Market?
Life in East Saint Paul, MN:
East St. Paul, Minnesota is a vibrant and diverse suburb located just east of downtown St. Paul, offering a mix of small-town charm and big-city convenience. With a population of around 32,000 residents, the city is known for its strong community spirit, rich cultural diversity, and convenient location near major highways and public transit. East St. Paul features established neighborhoods, local parks like Wheelock Park, and a variety of family-friendly amenities, creating an inviting environment for residents of all ages.
Strong Community Market
For dental professionals, East St. Paul represents a strong market with steady demand for accessible, high-quality care. The community includes a mix of families, young professionals, and long-term residents who value trusted, affordable dental services. East St. Paul’s diverse population and strategic location make it an ideal setting for dental practices that focus on building lasting patient relationships while meeting the community’s ongoing need for preventive, restorative, and family dentistry.
Clear Lakes Dental (CLD) works exceptionally well in East St. Paul because the community’s diversity and strong need for accessible care align perfectly with CLD’s mission. Many residents are looking for affordable, high-quality dental services that accept a broad range of insurance plans, including Medical Assistance — something CLD is built to deliver. This allows CLD to meet a vital need while building trust within the community.
The East Saint Paul location (owned by Dr. Latus) is a perfect example of how Clear Lakes Dental delivers accessible, high-quality care while building lasting community trust.
Are You Ready to Explore Dental Ownership?
Why Dr. Latus Chose Clear Lakes Dental
Who’s Dr. Latus?
After working in corporate dentistry, Dr. Latus was ready for something different. He was tired of quotas, restrictions, and being pushed to do procedures he didn’t enjoy. When he found CLD, he immediately saw how different it was from every other option out there. With CLD, he keeps his earnings, sets his own schedule, leads his team, and chooses the procedures he wants to focus on—all with as much or as little support from CLD HQ as he needs. Today, Dr. Latus enjoys true ownership on his terms, with the freedom and backing to grow his career his way.
Quote From Dr. Latus:
“After retiring and moving to Minnesota from Ohio, I found myself missing the work. When I came across Clear Lakes Dental, I noticed they operated with the same patient-first approach I had followed for over a decade so it felt like a natural fit. With the support of the CLD franchise model, the transition was a small step to take, but it led to a major leap in income and allowed me to build real equity in a business again.”
Dr. Latus (CLD Owner Since 2023)
What Support Do I Get as a CLD Owner?
Clear Lakes Dental owners receive full support every step of the way to ensure success and peace of mind. From onboarding and training to ongoing clinical and business guidance, we handle staffing, marketing, scheduling, and patient care systems so owners can focus on dentistry. Owners benefit from proven technology, efficient workflows, and a strong peer network for collaboration. Beyond tools and systems, we prioritize personal connection through mentorship, regular check-ins, and community events. At Clear Lakes Dental, we provide the resources and guidance owners need to thrive.
Common CLD FAQ’s:
What if the city I wanted to open my clinic in is currently owned?
If the city you’re interested in already has a Clear Lakes Dental location, that doesn’t always mean it’s completely off the table. In some cases, the size of the city and surrounding communities can support more than one clinic.
The best way to fully understand your options is to reach out to us directly. We’ll answer your questions, learn more about your goals, and explore whether an additional clinic in that city—or in a nearby market—would make sense.
Do I need prior business experience?
Not at all. Clear Lakes Dental is built for dentists at any stage of their career. We provide the guidance, mentorship, and business infrastructure you need to succeed, so you can focus on what matters most—delivering exceptional patient care. From training and marketing support to operational management, we handle the details so you can build your practice with confidence and ease.
How do I start?
Getting started is simple. The first step is to reach out and schedule a conversation with our team. We’ll talk through your goals, answer your questions, and walk you through the Clear Lakes Dental franchise model so you can see if we’re a good fit for each other. From there, you’ll learn more about available territories, our support systems, and what it takes to get your clinic up and running. If it feels right, we’ll guide you through the application, training, and onboarding process step by step.
What’s the Investment like?
Owning a Clear Lakes Dental clinic is a significant but rewarding investment. The total costs include your franchise fee, build-out expenses, equipment, technology, staffing, and working capital. Exact numbers can vary depending on your city, clinic size, and other factors, but we provide clear guidance based on our Franchise Disclosure Document (FDD). Most importantly, you’re not on your own. From day one, our team helps you secure financing options, plan your build-out, and set your practice up for long-term success. We share real performance data from our Item 19 so you can understand the potential financial outcomes.
